Superior tool protection for tradespeople

Your chance to invest and own a piece of ARMD!

Your chance to invest and own a piece of ARMD!

Don't invest unless you're prepared to lose all the money you invest. This is a high risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.

Sadly tool theft is almost inevitable for tradespeople. 83% of them have had their tools stolen which has an obvious impact on their ability to earn a living not to mention the impact on their mental health. Remarkably though only 17% have insurance at the time of the theft. Clearly there is something wrong with the solutions available.


The scale of tool theft isn't news. The trades, MPs, the Police and tool suppliers have been complaining about it for a long time. But at ARMD we are doing something about it. Our solution aids both the prevention of tool theft in the first place and speeds up settlement if required – we are settling claims in under 5 days compared to an industry average of 5 weeks! At the same time we make tool cover a commercially viable for the insurers by improving risk mitigation, reducing costs and increasing customer satisfaction.

Since our last fundraise in 2022 we have been busy!

ARMD Guard, our smart van alarm and tracker has been designed, built and is available for sale. This means that we are now able to sell tradespeople our protection package from £10.99 per month:

  • ARMD Guard Smart Van Alarm and Tracker
  • Tool Inventory App
  • Dedicated Tool Insurance with a fast settlement guarantee
  • We have over 3,500 registered users
  • There are several commercial partnerships which are going live now

Oh and we have won some awards and recognition from both the trade and insurance industry:

  • "Top Product Award 2022" from Professional Builder
  • "One To Watch"Insurtech post 2022
  • Selected as 1 of a few insurtechs on Lloyds of London Lloyds Lab Accelerator program

We have 2 strategic objectives for 2023. The first is to onboard the initial round of strategic hires that we have identified to drive the sales and marketing operations. The second is to build the products and distribution channel for 2 game changing insurance products. One is an embedded product that will be sold as an integral feature of the ARMD Guard and the second is an embedded product that will be sold at the point of purchase with power tools. This means that we will be able to bring insurance sales to the retail channel for the first time.

Our goal is to become the leading provider of protection products for tradespeople which is a £6.5bn industry in the UK. This is an opportunity to get some equity in the business at an early stage so come and join us.



Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. No communications about any campaigns on Seedrs you receive from Seedrs or the fundraising business, through email or any other medium, should be construed as an investment recommendation.

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